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Learn how we make sure we are always prepared for every street team, sampling program, pop up, or PR stunt we do.

Setting content aside, planning a successful meeting in today’s environment is about style, comfort, functionality, and creating unique experiences. Before you plan your next corporate meeting, take the time to select comfortable furnishings that will impress attendees and cater to their needs. Your end goal should be an experience that helps facilitate collaboration, interaction and […]

“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]

Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?

It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.