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To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]

Technical Directors can make your head spin trying to explain how we are going to make the lights turn on, change colors and flame throw at the precise moment it’s supposed to, but in truth, most people don’t understand what we are trying to say...so hopefully this helps

One way to get people revved up about a car is to get them behind the wheel. That’s one of the core tenets of BMW’s Ultimate Driving Experience, which, after a hiatus last year, hit the road April 13-23.

Check out our favorite experiential and media campaigns for the new Baywatch movie!

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.