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When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are […]

In Episode 3, we unpack trends, EMS 2017 takeaways and how to use Innovation Labs…

To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events […]

When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.

With the Pittsburgh Penguins’ recent Stanley Cup Win, Hype took some time to reflect on all the “wins” our brand ambassador teams have been a part of. Which begs to ask the question: Is it a coincidence that our teams just so happen to activate throughout the seasons of championship winners? I think not!