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Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing […]

HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked […]

When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. And although you may be away from your desk, your projects and programs don’t take a hiatus while you’re changing flights and booking Ubers.

From a “beast feast” to shave stations to whiskey tasting to paragliding, off-roading, deep-sea fishing and yoga, what wasn’t happening at this year’s Toyota Hotel Tacoma on the Oregon coastline? Inside this year’s event for adventure influencers. https://www.youtube.com/watch?v=W8IVhljr3VE

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan