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A landscape touted for years as “uncluttered” has become anything but. Live experiences continue to draw more marketing dollars and generate higher returns.

Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of […]

Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.

Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing […]

Best practices for marketers looking to carve out a presence in a festival property.  There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the […]