Latest
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Partner Content
A Portable Light Box to Make Your Message Shine
Expand's light box is specifically engineered for the event and trade show industries. No tools are needed so I&D is easy and fast.
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B-to-C Events
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
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B-to-C Events
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children […]
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B-to-C Events
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges […]
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B-to-B Events
CES 2019: Twitter Commons Returns with Texture and a Business Message
For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies […]
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