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As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods […]

Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its new single malt, Edition No. 5, along with a new, vivid shade of purple inspired by the complexities of the whisky-making process. The multisensory launch event, The Macallan Whisky and Color Experience, took place Sept. 18-20, at the Oculus at […]

It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent of plastic ends up as trash, and experts predict that by the middle of the century, our oceans will contain […]

Get a taste of some of the greatest minds across the agency landscape with our bonus sponsored It List “hit list” content. From company philosophies to industry predictions to creative processes, to deep-dives into sports marketing programs, shareholder meetings and mobile tours, this special compilation offers a variety of expert perspectives on a thriving event […]

In an economy shaped by younger generations, experience is king. This new normal means that brands can create memorable moments that reverberate in consumers’ minds and conversations long after the event.