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In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the […]

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top […]

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back […]

Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused, […]

Brands did their best to commemorate Pride Month virtually in 2020. But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. In addition to cheeky social posts and bold retail initiatives, several brands delivered in-person experiences to mark the […]