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The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained […]

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate. Keynotes […]

The gaming space is vast with a variety of players and lifestyles associated with it. Such is the case with Merge Mansion, a downloadable mobile game launched in 2020 by developer Metacore. More than 2 million active users renovate and decorate the grounds of a mysterious mansion while uncovering clues, and unfurling a storyline, about […]

The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.