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With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of its new Lab-Grown Diamond Collection.

The holiday season is always full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa […]

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue

Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Q&As, industry powerhouses share their best career decisions, the trends that have their attention, how their respective organizations differentiate themselves and what it’s really like to be […]

Tell us about your agency – what do you do and what is your differentiator? Fremont Group is a woman-owned & operated event design and production agency specializing in corporate and experiential events, bespoke celebrations, and ultra-luxury destination weddings around the globe. Having previous experience working on the brand side, for other agencies, and even […]