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In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here), Event Marketer sits down with another panel of veteran experiential marketing executives.

Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and sources of, their food.

Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial […]

State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and influencer appearances to engage Gen Z fans.

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from […]