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2025 Events Will Make Their Mark With Extraordinary Opening Moments Experiential marketing is changing at lightning speed––stunning opening moments, rich multi-media experiences, captivating content, and expert production are the new bar. The first few magical moments of an event are the catalyst that sets its tone, tenor, and impact. They establish the mood, create anticipation, […]

WHAT’S THE CLIFF’S NOTES ANSWER YOU GIVE YOUNG WOMEN WHO WANT ADVICE ON GETTING AHEAD IN THE INDUSTRY? Be prepared! It’s hard work! Long hours, lack of sleep, not much ‘me time’ built-in (you have to take it), and travel is glamorous until it isn’t. You can’t skip the fundamentals. There are a lot of […]

WE’VE SEEN A WAVE OF UPGRADED EXPERIENCES. WHAT/WHO DO YOU THINK IS DRIVING THAT? We give a big nod to our event agency clients who design incredible event experiences, as they’re the ones who are upping the ante for end brands by creating events that are more remarkable and sophisticated than ever before. They’re taking […]

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” […]

When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. […]