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February 2007

Boeing

Back then: Director of marketing Diana Klug was proudly showing off
Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.

May 2007

Anheuser-Busch

Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition.
 
The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to minimize clutter in order to have the photographs be the focal point… [so] they can speak for themselves ” says Chantal Chretien media relations manager for Red Bull.
 

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program.
 
Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that will engage NFL players—with employees and customers—in volunteer activities. “We are always looking for opportunities to integrate our sports assets with other areas of the company ” Adams said.
 

Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans of Tostitos Race to the Bowl a live event driven entirely by social networking website Facebook.