Latest

A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing models head-to-toe in apparel that’s available at the store and having them do everyday errands in high-traffic areas. The hook? Each piece of apparel had attached an oversized price tag so consumers could get a feel for the stores’ low prices.
 

Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events as part of a 37-week campaign.
 
The setup for the “Dogs Are People Too” tour includes computer kiosks consumers can use to find dog-friendly restaurants and hotels across the country. The event also includes a pet-and-owner photo op which Geoff Tanner brand manager for Pup-Peroni said has been hugely successful. “We’ve had an 80 percent retrieval rate and 50 to 60 percent of people are forwarding it to their friends ” Tanner told Buzz.
 

Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
 

When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a way to communicate with employees. Asked “What medium is most likely to influence employee behavior?” respondents in the U.S. U.K. and Australia ranked “live experiences” second only to “hearing from your immediate manager.” And live experiences were ranked as the most influential medium by respondents in China.
 

How to incorporate scent into your experiential marketing initiatives

Crest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five senses in event marketing.