Latest

DaimlerChrysler’s Jeep leveraged its presenting sponsorship of a pro snowboarding competition in New York City last week by creating a structure that used a Jeep as a prop for part of the competition.
 
During one segment of the event which was Thursday at Union Square snowboarders descending the rail actually rode over a Jeep Wrangler Unlimited.
 

As part of its first-ever sponsorship of the Grammy Awards Gap transformed the traditional green room—where artists prepare to take the stage—into the (Red) Room. During Sunday’s event Grammy performers and presenters could check out Gap’s (Red) line and learn more about (Product) Red the global initiative that’s donating a percentage of sales of (Red)-branded products to The Global Fund to fight AIDS. (In addition to Gap American Express Motorola and several other brands are part of the campaign.)
 

After learning that the biggest customer-facing benefit of its sponsorship is being phased out by the property Ford has terminated its sponsorship of Champ Car World Series racing effective immediately ending the company’s 15-year affiliation with open wheel racing as a sponsor and manufacturing partner.
 

A Super Bowl-weekend contest in Miami letting high-energy consumers seeking to be recognized as their team’s biggest fan was the culmination of a series of events for Frito-Lay’s Doritos brand.
 

Drink recipes provided by Carlos Boughton brand manager for Tecate and Bohemia at Heineken USA.
 
TECATE MOJITO

Ingredients:

·      Muddled mint
·      Cane syrup
·      Fresh lime juice
·      Yucatecan rum
·      Tecate

Instructions:

Muddle the mint in a glass add syrup lime juice and rum add ice stir and top off with Tecate.


BOHEMIA MARGARITA

Ingredients: