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L’Oréal Paris activated The Color Space a 5 000 square-foot interactive beauty pavilion at the Minnesota State Fair from Aug.21-Sept. 1. The red-carpeted pavilion provided an environment for men and women to learn about the latest beauty trends and products and brought a beauty experience to fair attendees across all categories—cosmetics skincare haircare and haircolor.

To create press buzz for the unveiling of its limited edition diamond-encrusted SD1100 Digital ELPH camera Canon turned to tennis pro Maria Sharapova a long-time ambassador for the brand.

The camera containing 88 white diamonds totaling 2.22 carats was unveiled last month at the Canon Center Court a 50-foot dome resembling a tennis ball at South Street Seaport to tie in with Canon’s longstanding sponsorship of the US Open which wrapped up this month in Lake Success NY. At the event Canon showed for the first time its newest commercial featuring Sharapova titled “Fans.”

There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailer’s newest home fashion and beauty collections at one of four temporary retail shops called Bullseye Bodegas.

To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products in its stores giving consumers an easy way to select food based on its nutritional qualities. (One star is good two is better and three is best.) The program kicked off at 61 Bloom Supermarkets in June and at 1 200 Food Lion stores in July. 

Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music.

“We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our heritage and we wanted to create an event to celebrate mountain sports and the beauty of mountain life.”