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Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City.

The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen dining room bedroom living room and library.

Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her show on the road with an off-Broadway production that adapts her in-home events for the stage. EM caught up with her to find out what keeps her in high demand.

Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method product.

Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.