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For software company SAP’s retail division the annual National Retail Federation Convention is among the biggest in its trade show portfolio. Held in January at the Jacob Javits Convention Center in New York City the show is a kickoff event of sorts for the brand which operates on a business schedule based on the calendar year.

Coke Zero hired four NCAA fans to blog about March Madness for three weeks as part of its Coke Zero Ultimate Dream Job contest. The four fans were selected from a number of nationwide entries and have been relocated to San Antonio by Coke Zero where they’ll catch all of the NCAA Men’s Final Four action and blog about it.

“We’re drawing attention to the brand and why it’s so great. This was another way to activate the Internet ” Susan Stribling director-communications at Coca-Cola North America told Buzz.

As part of its ongoing education initiative—Bright Smiles Bright Futures—Colgate-Palmolive debuted the Bright Smiles Comedy Showcase earlier this month featuring an original skit performed by the LaughingStock Comedy Company and hosted by actress Nikki Blonsky at an elementary school in San Francisco. Colgate-Palmolive bused in children from other area schools. The next comedy show is scheduled for October in Phoenix.

Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time

On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on Madison Avenue and at the bank’s headquarters on Fifth Avenue. Fans and customers could jump onto the court for a chance to play with former tennis champ Jim Courier and nine-time Grand Slam champion Monica Seles.

FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on the road the event program was designed to bring its customers—namely hospitals and healthcare providers—on board to see the latest and greatest in GE gadgets. Another part of the program? On occasion the brand’s customers could take the vehicle and use it themselves as an opportunity to educate and connect with consumers in their own communities.