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For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event, marketers worry that their attendees won't sign up, won't show up or won't know how to participate once they get there. But what they may not know is that virtual events are strikingly similar to live events. Yep, that’s right, Dorothy. It may feel like you’re not in Kansas anymore but rest assured, there’s no wizard behind the virtual curtain.

This is the story of the maiden voyage of Virgin Spaceship Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth.

For all of its events, Microsoft has a security and health mitigation plan in place. Until last year, it had rarely ever needed to put it into practice. Then came a case of the swine flu just days before its Imagine Cup 2009 event, held July 3-8 in Cairo, Egypt. Students from all over the world participated in a yearlong software design competition for a shot at presenting their ideas at the event and then traveled to the foot of the pyramids for the finals.

Virgin Galactic reveals the VSS Enterprise and EM traveled to the Mojave to capture the reveal of the first commercial “spaceline”