Fall 2024

Field Report: 10 Things We Loved at Dreamforce 2024

Equal parts music festival, cram marathon and family reunion, Dreamforce,...

It’s the Summer of School Buses: Insights and Tips Around This Trending Tour Vehicle

School buses are among the experiential marketing industry’s earliest rides....

2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics

The Olympics have always ignited passion and a sense of...

30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Social media threads and Reddit forums were lighting up ahead...

Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

As the Florida heat was raging outside, Surf Expo brought...

Meet the Honorees: The 2024 Watchlist

30 Brand-side Event Marketers Changing the Game for Us All—One...

Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification

More than 30,000 health care professionals attended HIMSS24 in Orlando...

Field Report: Six Exhibit Trends from SuperZoo 2024

Golden nose prints and doggy drinks, along with every type...

Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024

Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The...

SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories

San Diego Comic-Con returned to its former glory last week...

Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open

Fans have been flooding the grounds at the USTA Billie...

How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take

Team Green banners hanging from the Eiffel Tower? Rockefeller Center...

Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply

“Last night was… not exactly legal,” read a sticker placed...

Special Report: Event Measurement in the AI Age

Road Rules: 10 Mobile Tour Insights from Walmart, CeraVe, Pernod Ricard and More

From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor