B-to-C Events

Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives

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Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews…

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Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In Please contact clientservices@accessintel.com if […]
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