Technology

Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural […]

From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and […]

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios from March 29 to April 1. The experience was designed to echo a key theme within the series’ second go: “a sane […]

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29 […]