Technology

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. LOLCat. Scumbag Steve. Success Kid. Grumpy Cat. Internet memes are ubiquitous, and (except for porn) the most popular type […]

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] I’m standing inside a fully stocked, 9,000-square-foot retail phone store, eyeing Bose SoundLinks and Jawbone Mini ­Jamboxes. There’s a slat wall filled with cell phone cases, chargers and other accessories, but the treadmill where I clip on a Fitbit and follow my running progress on a giant video screen […]

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]