Technology
Macy’s Sizzle Showdown Fires Up the Competition
Macy’s on June 8 activated a Sizzle Showdown at its Lenox Square store in Atlanta where six finalists in a national search competed to become the “Greatest Grilling Guru.”
CDW Tells High-Tech Story in Technoliner Tour
CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.
Nabisco Sponsorship Satisfies One Direction’s Fan Connection
Nabisco as title sponsor of One Direction’s North American tour is bringing teen consumers closer than they “ever imagined” to the British pop boy band with live and digital experiences tied to its portfolio of cracker, cookie and gum brands. The 35-market tour kicked off June 13 in Fort Lauderdale, FL, and is heading to...
How Technology Can Help Brands Bring Their Stories to Life
In a TED talk entitled “The technology of storytelling,” celebrated multimedia storyteller Joe Sabia said, “The art of storytelling has remained unchanged… but the way in which humans tell the stories has always evolved, with pure consistent novelty.” Storytelling, and especially the way brands use stories to create a compelling narrative around their products, is...