Technology

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri dish for b-to-c marketers. There was a time when a pilgrimage to the Daytona 500 or NFL Experience gave b-to-c event marketers a taste of the year’s pending […]

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. LOLCat. Scumbag Steve. Success Kid. Grumpy Cat. Internet memes are ubiquitous, and (except for porn) the most popular type […]