Technology

Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a […]

From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.

As live events continue to grow at an unprecedented rate, exhibit houses are racing to keep up with demand, producing more trade show exhibits, museum displays and outdoor installations than ever before.

In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]