Industry News

Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency which creates global events leveraging content, creative, digital technology, management and delivery, and data and insights, Maureen Ryan Fable has leaned on a formula for success that involves creating opportunities for clients and employees, and executing on a variety of […]

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Event Marketer released the Measurement in the AI Age report, which explores AI for measurement in events and trade shows as well as data security and the neuroscience of attention, among other […]

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th […]

We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.

It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released Oct. 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation […]