Video Gallery
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B-to-C EventsCelebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes
For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the […]
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B-to-C EventsWinter Olympics 2018: Brand Experiences from PyeongChang and Beyond
The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to […]
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B-to-C EventsChobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference
It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]
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Photo Gallery100 Moments That Mattered: Celebrating 15 Years of Experiential Marketing Magic
For 15 years, our team has covered those moments. Your moments. Tens of thousands of them. And over those years we’ve seen it all.
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B-to-C EventsThe Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]