Photo Gallery

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound […]

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to […]

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo […]

Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier […]

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo […]