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November 10, 2016

How HP Turned Demos into Journeys at Panorama

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

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November 1, 2016

Jack Daniel’s Pop-Up Brings a Taste of Lynchburg to Manhattan

As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the...

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October 27, 2016

How They Did It: Inside Team USA’s Road to Rio Tour

The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the...

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October 13, 2016

Beam Suntory Offers Travelers a Shot of Bourbon Education

As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...

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October 11, 2016

Hansen’s Mural Project Brings Originality to the Streets of L.A.

Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality...

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