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eBay has hosted seller events since 2002, but three years ago it launched eBay Open, an annual event open to all sellers who use the marketplace platform—from solo operations to large businesses to eBay newbies. This year’s sell-out event, which took place July 24-26 at Mandalay Bay in Las Vegas, offered the more than 2,000 […]

The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds […]

Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave., […]

For its annual Inspire conference, held this year June 4-7 in Anaheim, CA, data science and analytics technology company Alteryx set out to produce an unconventional convention that boosted brand awareness while pushing the envelope on what a “typical” user conference entails. And from Easter eggs to live music to chief customer officer Libby Duane […]

If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded […]