Photo Gallery
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B-to-B EventsLodges and Lounges: Brands Offer Heated Hideaways, VIP Spaces & Music Events at Sundance Film Festival
The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios […]
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B-to-B EventsPhoto Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter
While the big branded booths in the halls at the Las Vegas Convention Center and Sands Expo are the epicenters for headlines at CES, they’re not the only places brands engage with audiences at the show. There are scores of meeting spaces and branded headquarters that provide strategic value for companies like Facebook, Spotify and […]
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B-to-B EventsBest of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting […]
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B-to-C EventsHot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]
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B-to-B EventsAmerican Express Service Stations at CES Focus on Attendee Needs
There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated […]