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We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.

Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay […]

To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other […]

This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]

When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the […]