Gallery Archives - Page 77 of 95 - Event Marketer


March 27, 2015

Nike Plugs Into NBA All-Star Weekend

For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...

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March 26, 2015

EM All Access: 10 Minutes with Michael Peach

In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events Michael Peach talks about how the brand nearly doubled engagement at the biggest mobile event in the world.  

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March 24, 2015

NatGeo’s ‘Escape The Cold’ Activation at SXSW

What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...

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