Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new winning recipe on the rise: celebrity chefs. Popular Food Network stars like Emeril Lagasse and Rachael Ray have been cooking their way into America’s hearts for years. And cookware brands like All-Clad and Meyer have put these chefs’ signatures all over their products. But it’s not just kitchen brands that are picking up on celebrity chefs’ thunder. Meow Mix threw a celebrity chef into the marketing mix to tout its natural ingredients.

When it comes to mobile tours technology is one of the best ways to differentiate one truck from another. Graphics are eye-catching but for an engaging consumer connection high-tech touches such as lighting and sound effects interactive touchscreens and other cutting-edge gizmos make the experience memorable and worth the investment of time energy and dollars.

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself sparking a domino effect of financial destruction that seemed only to gain momentum as the year went on.

Cisco takes its global sales meeting virtual for the first time in 20 years

VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to them?

Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI