Archive

  • B-to-B Events

    AARP goes techie for Vegas@50

    AARP’s Vegas@50+ goes digital just like its tech-savvy attendees

  • B-to-C Events

    The FTC calls bloggers to task

    The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

  • B-to-C Events

    Sons of Anarchy hits the road

    Event Minutes — EM’s stopwatch tracks the action

    SONS OF ANARCHY
    Brand: FX Network Agency: Hadley Media

  • B-to-C Events

    Branded t-shirts go fashionista

    This year’s hottest consumer event interactive turns giveaways into works of art

    AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

  • B-to-C Events

    Brands send consumers away for big loyalty

    Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences

    MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and getting a shot at an international travel experience that’s big on adventure and rich with brand engagement.