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Who needs brick and mortar? E!, the NBCUniversal Cable entertainment channel, came up with a program for South by Southwest in Austin, Texas, that allowed it to have a strong presence at the festival, and also conduct celebrity interviews in a super efficient fashion. The solution was a vintage 1968 Airstream Safari trailer, restored and […]

Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside […]

In an unusual take on the hospitality experience, 3M at South by Southwest Interactive created the 3M Idea Exchange Lounge where guests could kick back and enjoy a cocktail or cupcake but also explore the company’s high-tech products, connect with other attendees and share ideas. Housed in a 30-foot by 60-foot tent adjacent to the […]

Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of a restroom in New York City, a new service is now… at your service. Posh Stow & Go is New York City’s first members-only luxury bathroom and private day storage facility, and its first location is launching in Midtown in […]

When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking for a platform to activate an overhaul of the company brand, it saw parallels between the Olympic Games and the “plan to win” strategic vision it had laid out for the company. So USG secured itself as Olympic sponsor of […]