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What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, […]

Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the June 6-8 weekend in Rhinebeck, NY, at the Dutchess County Fairgrounds. The fair, one of three the magazine is hosting this year, offered artisanal food, more than 200 vendors of antiques, gifts, home décor and jewelry, as well as cooking […]

Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption and use in the trade show and meeting industries, as reported by meeting planners. The research proper was conducted by […]

When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate the freshly painted storefronts along Ocean Avenue, they were among the latest of 20 cities to benefit from Benjamin Moore’s Main Street Matters campaign. Main Street Matters is the paint manufacturer’s largest effort to date to revitalize communities across North […]

Serious golfers invest in equipment to get better, so to give them that advantage, and offer a PGA tour-caliber club fitting experience, TaylorMade Golf took a pro-shop on the green. The mobile Tuned Performance Studio debuted at the PGA Merchandise Show in Orlando in January. TaylorMade then activated the studio at the Camelback Golf Club […]