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Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration […]

The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known, they could been one of the 6,000 people who last fall tried out Oculus Rift—and entered the world of Dos […]

Fashion brand Kenneth Cole transformed one whole side of its SoHo, Manhattan retail store into a pop-up coffee bar. Open December through the end of January, the impeccably designed black and white bar is serving up free made to order espresso and hot chocolate. Consumers linger and sip their tasty treats, but, more importantly, they […]

The New Year’s biggest trends are often a variation on last year’s most shareable ideas. As the event industry gears up for another record-breaking year, we take a look back at the stories this industry was buzzing about the most. Here are the top 10 stories we published online in 2014, according to your views, clicks, […]

According to a recent survey by Variety magazine, YouTube stars are more popular among U.S. teens than mainstream celebrities. And teens aren’t the only ones taking notice. Many brands have leveraged the growing appeal of YouTube’s biggest traffic-drivers to lend an element of internet celebrity to their events. This spring, for example, Angry Birds game […]