Featured
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B-to-C EventsBirchbox’s Pop-Up Lets Consumers Try Before They Buy
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. With the three-day stints in Chicago, Atlanta and Los Angeles, the brand invited consumers to browse a handpicked assortment of makeup, skin care and hair […]
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VideoEM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about the art of event marketing to multiple demographics.
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VideoEM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.
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VideoEM All Access: VIP B-to-B Event Strategies with Google
In this episode of EM All Access, Google Head of Events, Performance Marketing, Derrick Djang talks about how to create VIP B-to-B experiences through technology.
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Editor's PicksSurrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy. Campers, waiting in long lines and hauling in equipment for the four-day music and arts festival, are happy. And from what we saw, the brands activating […]