EMMA x EM

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show […]

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

In this interactive panel discussion cohosted by Event Marketer and the Experiential Marketing Measurement Coalition (learn more), industry leaders will discuss the power of data to inform and measure event diversity, equity and inclusion, and will offer insights on how to improve event experiences for all participants.

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how […]

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.