Tours

January 28, 2010

Dell Promotes Tour With Giant Beach Towel

To get consumers psyched about its Summer Rocks Festival Tour Dell recently blanketed popular recreational spots across the country with a giant beach towel. Made up of individual soft bamboo material towels the 35-by-60-foot giant towel was reminiscent of a checkerboard with hundreds of colors.

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January 28, 2010

Ford Shows Off Sync Technology In 28-city Tour

To create buzz for its Sync technology offered in Ford Lincoln and Mercury vehicles Ford is connecting with consumers in 28 cities at state fairs festivals and other family events through next month. The tour is broken up into several challenges to target consumers of all ages and teach them about the product. The Sync...

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January 28, 2010

Starburst Wraps GummiBursts Mobile Tour

Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a...

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January 28, 2010

Dos Equis and Jim Rose Produce Variety Show Tour

Dos Equis hit the road this fall with The Most Interesting Show in the World a 14-city U.S. tour featuring contortionists aerial performers sword swallowers Japanese robotic dancers fire jugglers drag queens and French burlesque singers. The tour is hosted by Jim Rose emcee of well-known Jim Rose Circus and a performer known for juggling...

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