Stunts

Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the beer’s first expansion into the international market.

Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast all six Star Wars movies back to back on Nov. 10 and will show them again throughout November and December.
 

CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.

On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby 2 Christmas Maybe” and 25 Days of Christmas programming.