Stunts

VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46... and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.”

The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then record a 15-second video response. The brand will choose the most unique videos to be aired on the channel and other videos will be available to watch on a microsite.

HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.

The company tapped Broadway singers and actors to execute the grassroots effort. The tune?  An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the channel’s standards.

A sample of the lyrics: “On the Sixth day of Christmas my Big Love gave to me Six Feet Under playing five Sopranos tees (Bada Bing) four Entourage caps three Wire books two Rome CDs and Sex and the City DVDs.”

Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an opportunity for pooches and their people to come by for a sample—all inside a 480 square-foot dog house covered in 100 000 Milk-Bone biscuits.

When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market guerrilla marketing effort the company never could have imagined the publicity the stunt would get.

Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making guerrilla a component of your overall marketing strategy: