Stunts

In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or […]

FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling […]

To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square […]

To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies […]

TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]