Stunts

TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]

Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series […]

Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes. […]

To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do, […]

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit, […]