Stunts

Many people won’t know exactly what to expect on Monday, Aug. 21, when the total solar eclipse makes its way across the U.S. We’ve been told that birds will stop chirping, the temperature will go down, the land will darken. Shards of sunlight, the ones we’re not supposed to look at with our naked eye, […]

Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing […]

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a […]

New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan […]

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]