Stunts

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]

“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the […]

To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered […]

Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.