Stunts
-
B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
-
B-to-C EventsBen & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City
Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the […]
-
B-to-C EventsVirgin Atlantic Makes it ‘Reign’ in Seattle
To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered […]
-
B-to-B EventsFreightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.
-
B-to-C EventsAmerican Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to […]