Stunts
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B-to-C EventsVirgin Atlantic Makes it ‘Reign’ in Seattle
To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered […]
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B-to-B EventsFreightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.
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B-to-C EventsAmerican Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to […]
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B-to-C EventsViral Stunt: How a Baby Stroller Brand Pushed Adults to Demo
Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every adult (or perhaps just us) has fantasized about at one time or another—a ride in an oversized stroller.
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B-to-B EventsB-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E
The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately […]