Stunts

  • Charmin Invites Consumers to 'Enjoy the Go' Inside 14 Themed Restrooms in Times Square
    B-to-C Events

    Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

    If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom […]

  • Citi’s 'JOYTM' Dispenses Surprise and Delight in New York City
    B-to-C Events

    Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

    Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be […]

  • Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
    B-to-C Events

    Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation

    British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian […]

  • Q&A: Ally Bank’s CMO on Her 'Disruptive' Marketing Strategy and the Role of Experiential
    B-to-C Events

    Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential

    Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina Place Mall. The drone, in the form of a large Ally-branded purple balloon with a basket on that bottom bearing the […]

  • Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
    B-to-C Events

    Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers

    One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone […]