Stunts

Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for […]

Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and […]

To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with […]

Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery […]

To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue […]