Archive

Sponsorships

  • Lincoln Activates the Black Label Lounge at Tribeca
    B-to-C Events

    Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense

    Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also […]

  • TNT Amps up its Presence at Tribeca Film Festival
    B-to-C Events

    How TNT Boosted a Series Premiere at Tribeca

    Looking to add an extra layer to its presence at the Tribeca Film Festival, TNT sponsored the annual Filmmaker Industry Party experience April 21 where it immersed attendees in the gritty SoCal lifestyle of the Cody crime family featured in its new series “Animal Kingdom.” The series was chosen for Tribeca Film Festival’s new Tune […]

  • Citi Sponsors Taste of the Nation Events
    B-to-C Events

    Citi Gets Social at Taste of the Nation Events

    Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its […]

  • Heineken Activates a Kinetic Dance Floor
    B-to-C Events

    Heineken’s Kinetic Dance Floor Lights up Coachella

    With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered […]

  • Southwest Sponsors a Startup Pitch Competition
    B-to-C Events

    How Southwest is Connecting with Business-Minded Millennials

    Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase […]