Archive

Sponsorships

  • Wearables and Biometrics Rev Up Infiniti Car Displays at Pebble Beach
    B-to-C Events

    Biometrics: How Infiniti Measured Emotions at Pebble Beach

    To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours d’Elegance and other auto events, Infiniti at this year’s 2016 Pebble Beach Automotive Week activated an interactive experience that involved biometrics, wearable armband devices, cameras and microphones that measured attendees’ emotions as they engaged with the cars, then transformed those […]

  • Visa Goes for the Gold with New Payment Technology in Rio
    B-to-C Events

    Rio: Visa Demos its New Payment Technology

    The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The […]

  • Citi_Rio on the Hudson
    B-to-C Events

    Three Ways Citi Used Social Media to Amplify Rio on the Hudson

    To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

  • Citi Brings a Taste of Rio and the Olympic Games to New York
    B-to-C Events

    Citi Brings a Taste of Rio and the Olympic Games to New York

    For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]

  • American Express Activates the AMEX Experience at the Inaugural Panorama Festival
    B-to-C Events

    American Express Activates the AMEX Experience at Panorama

    American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where […]