Sponsorships

April 17, 2015

Morris The Cat Gets Rebooted At SXSW

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and...

read more

April 9, 2015

LG Recruits Consumers In Final Four Fan Fest Experience

To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like...

read more

April 1, 2015

Mophie Enlists St. Bernards for a SXSW Social Stunt

Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery...

read more

March 27, 2015

Nike Plugs Into NBA All-Star Weekend

For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...

read more

March 24, 2015

NatGeo’s SXSW Experience Offers Wilderness Challenges

“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life in the remote Alaskan wilderness. Ahead of the April 9 season premiere, the brand set up a SXSW experience March 14-16 in Austin that immersed hip techies and influencers in the harsh lifestyle of the show’s stars. Dubbed “Escape The...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |