Sponsorships

State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.

Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]

Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.