Sponsorships
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...
Delta Sets Record With Mass Shower at Warrior Dash
Delta Faucet on June 27 set the Guinness World Record for most people showering simultaneously in a single venue at the Warrior Dash 5K mud run race in Crawfordsville, IN. The event, which highlighted Delta’s five-race partnership with Warrior Dash, broke the existing record of 300 by 31 people. In total, 331 people showered all...
Go Inside The Travelers Championship Golf Tournament
Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007...
FedEx Delivers a Social Media ‘STEM’ Strategy
FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided...