Sponsorships
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer...
Pizza Hut Engages Gamers with a Retro Arcade
Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of the RTX 2015 video game and digital video festival in Austin, produced by Rooster Teeth. Rebranded as RTX Delivered by Pizza Hut, the show marked its fifth and biggest year to date with more than 40,000 attendees celebrating the world...
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...
Goodyear Makes Connections as Rubber City Race Series Sponsor
Multiple touchpoints and volunteerism helped Goodyear Tire and Rubber Company leverage a foot race sponsorship this summer to engage the community in which its headquarters are located, as well as employees. The brand served as presenting sponsor for the Half Marathon & 10K on Aug. 15, a race that is part of the new Akron...